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Keywords: consumer choice
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Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. September 2024, 146(9): 091706.
Paper No: MD-23-1292
Published Online: June 13, 2024
...Waleed F. Gowharji; Jeremy J. Michalek; Kate S. Whitefoot Consumer choice models used in optimal product design typically ignore potential context effects by assuming the utility of each product is independent of the attributes of other products in the choice set. We characterize implications...
Includes: Supplementary data